SonyPhoto/Cine Zoom

Is the Sony FE 24-70mm f/2.8 GM II Worth Buying to Rent Out?

How much money can you make renting the Sony FE 24-70mm f/2.8 GM II? See real rental rates, calculate your payback period, and decide if it is worth the investment.

Real market data

Based on real Sharegrid listing data for the Sony FE 24-70mm f/2.8 GM II. Includes body-only and kit listings. Last updated April 2026.

Lowest Rate in Los Angeles

$25/day

135 listings

Average Rental Price

$51/day

Includes kits in all markets

Estimated Used Price

$1,958

Current resale value

Estimated Payoff Time

17 months

At $25/day, 6.51 days/month

5-year projection for Los Angeles, CA

Based on $25/day lowest listing in Los Angeles and 6.51 rental days per month. Includes body-only and kit listings.

Monthly Net

$138

$163 gross, after 15% fee

5-Year Net Earnings

$8,300

$6,002 profit

5-Year ROI

261%

3.6x return

Cumulative Net Earnings Over 5 Years

$9k
Year 0Year 1Year 2Year 3Year 4Year 5
Net earnings (after 15% fee)
Purchase price ($2,298)
Break-even (month 17)

Projections based on Sharegrid market data. Rates include body-only and kit listings. Net earnings calculated after 15% platform fee. Does not account for multi-day discounts, insurance, maintenance, or depreciation.

Sony FE 24-70mm f/2.8 GM II rental rates by city

Lowest listing price and number of available rentals (body and kits) across major cities.

MarketStarting RateListings
Los Angeles, CA$25/day135
New York, NY$38/day57
Atlanta, GA$40/day9
SF Bay, CA$35/day20
Miami, FL$40/day3
San Diego, CA$35/day12
Phoenix, AZ$35/day6
Chicago, IL$45/day11
Portland, OR$40/day3
DC Baltimore, MD$40/day3

Current resale value

Based on Sharegrid marketplace data. Actual value depends on condition and accessories included.

New Price

$2,298

Estimated Used Price

$1,958

Value Retained

85%

Released 2022

Key specs

MountSony E-mount (full-frame)
Focal Length24-70mm
Aperturef/2.8 constant
Image StabilizationNone (relies on IBIS)
Filter Size82mm
Weight695g / 1.53 lbs
Min Focus Distance0.21m / 0.69 ft (wide end)
Elements / Groups20 elements in 15 groups

Rental market notes

Rising fast on rental platforms as owners upgrade. Higher rental rate than the Mark I due to newer design. Lens-only at $45-90/day, with accessories $70-112/day. 15% Sharegrid service fee.

Frequently asked questions

Is the Sony FE 24-70mm f/2.8 GM II worth buying to rent out?

It depends on your market and booking frequency. In high-demand cities like Los Angeles and New York, the Sony FE 24-70mm f/2.8 GM II is one of the most requested lenses on rental platforms. In smaller markets, finding consistent bookings is harder. Use the calculator above to model your specific scenario.

Should I rent the Sony FE 24-70mm f/2.8 GM II as lens only or with accessories?

With Accessories listings command $70-$112/day compared to $45-$90/day for lens only, but require a $2,700 upfront investment vs $2,298 for lens only. The higher-tier listing typically has a better ROI per dollar invested if you can maintain consistent bookings.

What fees should I expect on Sharegrid?

Sharegrid charges a 15% service fee on all bookings. Multi-day rentals also typically receive a 10-30% discount off the daily rate. This means your net earnings per day are lower than the listed rate. The calculator above accounts for the 15% platform fee.

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