SonyCinema Camera

Is the Sony BURANO Worth Buying to Rent Out?

How much money can you make renting the Sony BURANO? See real rental rates, calculate your payback period, and decide if it is worth the investment.

Real market data

Based on real Sharegrid listing data for the Sony BURANO. Includes body-only and kit listings. Last updated April 2026.

Lowest Rate in Los Angeles

$269/day

53 listings

Average Rental Price

$538/day

Includes kits in all markets

Estimated Used Price

$24,000

Current resale value

Estimated Payoff Time

139 months

At $269/day, 0.79 days/month

5-year projection for Los Angeles, CA

Based on $269/day lowest listing in Los Angeles and 0.79 rental days per month. Includes body-only and kit listings.

Monthly Net

$181

$213 gross, after 15% fee

5-Year Net Earnings

$10,838

$-14,160 profit

5-Year ROI

-57%

0.4x return

Cumulative Net Earnings Over 5 Years

$27k
Year 0Year 1Year 2Year 3Year 4Year 5
Net earnings (after 15% fee)
Purchase price ($24,998)

Projections based on Sharegrid market data. Rates include body-only and kit listings. Net earnings calculated after 15% platform fee. Does not account for multi-day discounts, insurance, maintenance, or depreciation.

Sony BURANO rental rates by city

Lowest listing price and number of available rentals (body and kits) across major cities.

MarketStarting RateListings
Los Angeles, CA$269/day53
New York, NY$300/day10
Atlanta, GA$650/day3
SF Bay, CA$532/day1
Miami, FL$400/day16
San Diego, CAN/AN/A
Phoenix, AZN/AN/A
Chicago, IL$500/day2
Portland, ORN/AN/A
DC Baltimore, MDN/AN/A

Current resale value

Based on Sharegrid marketplace data. Actual value depends on condition, shutter count, and accessories included.

New Price

$24,998

Estimated Used Price

$24,000

Value Retained

96%

Released 2023

Key specs

SensorFull-frame 8.6K CMOS
Resolution8.6K 30fps, 4K 120fps
Dynamic Range16+ stops
AutofocusPhase-detect AF with real-time tracking
Lens MountPL (with E-mount adapter)
ND FilterBuilt-in electronic variable ND (1/4 to 1/128)

Rental market notes

Premium cinema camera competing with the ARRI Alexa 35 and RED V-RAPTOR. Body at $500-950/day. Growing adoption for commercials and narrative work. 15% Sharegrid service fee.

Frequently asked questions

Is the Sony BURANO worth buying to rent out?

It depends on your market and booking frequency. In high-demand cities like Los Angeles and New York, the Sony BURANO is one of the most requested cameras on rental platforms. In smaller markets, finding consistent bookings is harder. Use the calculator above to model your specific scenario.

Should I rent the Sony BURANO as body only or full kit?

Full Kit listings command $900-$1600/day compared to $500-$950/day for body only, but require a $38,000 upfront investment vs $24,998 for body only. The higher-tier listing typically has a better ROI per dollar invested if you can maintain consistent bookings.

What fees should I expect on Sharegrid?

Sharegrid charges a 15% service fee on all bookings. Multi-day rentals also typically receive a 10-30% discount off the daily rate. This means your net earnings per day are lower than the listed rate. The calculator above accounts for the 15% platform fee.

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