Blog
Rental insights and gear strategy
Practical guides on rental ROI, equipment portfolio decisions, and getting more from your Sharegrid business.
Equipment Utilization Rate: The Metric Rental Owners Ignore That Matters Most
Revenue tells you what came in. Utilization rate tells you what is sitting idle. Learn how to calculate it, what a good rate looks like, and why it matters more than total revenue.
Rental House Inventory: How to Know What to Buy, Keep, and Sell
A data-driven framework for rental house portfolio decisions. When to invest in new gear, when to hold, and when to sell based on utilization, payback, and depreciation.
The Hidden Costs of Renting Out Camera Equipment
Platform fees are just the beginning. Insurance, maintenance, shipping damage, downtime, and depreciation all eat into your rental profits. Here is the full picture.
Best Equipment Rental Management Software for Film and Production in 2026
A practical comparison of equipment rental management tools for filmmakers and production companies, from enterprise platforms to purpose-built analytics.
How to Calculate ROI on Rental Equipment (With Real Examples)
Learn how to calculate return on investment for camera and production equipment rentals, with worked examples and the formulas that actually matter.
What Happens to Your Gear's Value Over Time? Depreciation Rates for Cameras, Lenses, and Lighting
How fast do cameras, lenses, and production equipment lose value? Real depreciation data by category to help you plan purchases, rentals, and sales.
Is Renting Your Camera Gear on Sharegrid Worth It in 2026?
A data-driven look at what rental gear actually earns on Sharegrid, using real ROI figures from a working portfolio.
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